

Briter Bridges
Growth Lead

Location
Kenya

Type
Jobs

Sector
Goal 9: Industry, Innovation and Infrastructure

Seniority
Mid-level (4-10 years)

Contract
Full-time

Salary
not disclosed

Deadline
Jul 15, 2025

Workspace Type
Hybrid
Description
Posted on:
July 1, 2025
Key responsibilities
User and client growth
- Develop and execute strategies that convert our audience into active users and paying subscribers. This includes analysing how users interact with our content and platform, identifying gaps or friction points, and crafting solutions, from redesigning onboarding flows to piloting new outreach messages.
- Tailor acquisition tactics for key audience segments (e.g., investors, researchers, DFIs), aligning messaging and entry points to their specific needs, while continuously testing conversion tactics.
Strategic partnerships
- Proactively identify and nurture partnerships with ecosystem actors (accelerators, funds, universities, newsletters, events) that can unlock new audiences, reinforce Briter’s credibility, and bring in new users through trusted channels.
- Design and negotiate co-branded initiatives, affiliate schemes, or distribution agreements that support win-win goals, and manage these relationships over time to ensure mutual value and consistent performance.
Campaigns and commercial strategy
- Collaborate with the content and comms teams to build high-impact go-to-market campaigns that align with new platform features, report launches, or timely topics. You'll define target audiences, messaging angles, and outreach strategy.
- Refine and update sales materials, product decks, and outbound messaging so that they clearly communicate our value proposition across different user types, from first-time users to recurring clients.
Metrics, reporting & iteration
- Monitor the full funnel performance using CRM tools, analytics dashboards, and qualitative feedback to understand what’s working and where drop-offs occur. Use these insights to guide your next set of campaigns or experiments.
- Build and maintain a simple reporting structure with clear KPIs (conversion rates, CAC, pipeline health), share learnings with the wider team, and conduct regular reviews to ensure growth is consistent and intentional.
Think you have what it takes but not sure you check every box? Research shows that while men apply to roles when they meet an average of 60% of the criteria, women often only apply when they meet every requirement. If you are hesitating, apply!