Growth Lead

Key responsibilities

User and client growth

• Develop and execute strategies that convert our audience into active users and paying subscribers. This includes analysing how users interact with our content and platform, identifying gaps or friction points, and crafting solutions, from redesigning onboarding flows to piloting new outreach messages.
• Tailor acquisition tactics for key audience segments (e.g., investors, researchers, DFIs), aligning messaging and entry points to their specific needs, while continuously testing conversion tactics.

Strategic partnerships

• Proactively identify and nurture partnerships with ecosystem actors (accelerators, funds, universities, newsletters, events) that can unlock new audiences, reinforce Briter’s credibility, and bring in new users through trusted channels.
• Design and negotiate co-branded initiatives, affiliate schemes, or distribution agreements that support win-win goals, and manage these relationships over time to ensure mutual value and consistent performance.

Campaigns and commercial strategy

• Collaborate with the content and comms teams to build high-impact go-to-market campaigns that align with new platform features, report launches, or timely topics. You'll define target audiences, messaging angles, and outreach strategy.
• Refine and update sales materials, product decks, and outbound messaging so that they clearly communicate our value proposition across different user types, from first-time users to recurring clients.

Metrics, reporting & iteration

• Monitor the full funnel performance using CRM tools, analytics dashboards, and qualitative feedback to understand what’s working and where drop-offs occur. Use these insights to guide your next set of campaigns or experiments.
• Build and maintain a simple reporting structure with clear KPIs (conversion rates, CAC, pipeline health), share learnings with the wider team, and conduct regular reviews to ensure growth is consistent and intentional.