Digital Channel Manager

The Digital Channel Manager is responsible for developing, implementing and overseeing longterm digital marketing campaigns and short-term advertising techniques through digitalplatforms. This role requires enhancing brand awareness, driving traffic to the company'swebsite and generating sales leads.

Key Outputs:
• Lead and manage all SA Tourism front end digital properties, functionality andoptimisation
• Oversee SA Tourism brand presence on various digital platforms and channels acrossvarious markets
• Develop metrics and analytics to measure campaign promotions through digitalchannels
• Drive the design, development and optimisation of the digital channel experience
• Align to other non-digital platform channel strategies and content
• Act as digital owner that drives all digital channel interactions
• Shape and support brand strategies to build enhanced consumer contact andengagement using market specific digital channels
• Understanding the features required by SA Tourism and working with vendors todeliver a coherent digital roadmap
• Manage technology vendors to ensure delivery targets are met
• Understanding of analytics across the platforms
• Manage technology interfaces with partners
• Develop and oversee marketing plans for specific digital channels
• Work closely with all aspects of the business to gather insights
• Understand priorities depending on SA Tourism key markets
• Monitor industry trends around digital content consumptions in various markets
• Identify innovative opportunities to optimise and enhance content distributionacross the various regions/hubs
• Lead innovative thinking and provide insights to new technology
• Monitor content channel utilisation and performance globally
• Coordinate with Brand and Marketing team to ensure content is ready for allcampaigns
• Maintain knowledge of new trends, developments, techniques, in paid digitalsearch, PPC/SEM, display, SEO, and social media advertising techniques
• Frequently capture, test, and evaluate data/trends to identify any emergingchanges for search and display services
• Monitor, evaluate, and leverage processes to manage a campaigns performance todetermine improvement opportunities
• Proactively provide strategic recommendations applicable to business goals
• Optimize campaign performance using third party analytic tools
• Coordinate efforts between internal stakeholders and external vendors
• Measure and report performance of all digital marketing campaigns
• Engage with the Brand Lead, Head of Brand and Marketing, and other business unitheads to provide an advisory Digital Channel role to the business.
• Establish and maintain relationships with key stakeholders
• Communicate and engage employees on strategic direction and decisions taken bythe business
• Interface with business units to understand strategic and functional business needs,and monitor and measure the services provided